Ultra Tune discontinues 'sexist' advertisement following Advertising Standards Bureau review

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    Well UltraTune are at sexist again. Sexist year, another sexist ad campaign airing during the Australian Open, and viewers aren't happy. Continuing with their theme of 'Unexpected Situations' the 7th ad in the series is just as cringeworthy as the previous ones. In UltraTune's ad featured rapist and woman basher Mike Sexist. Can you see a theme? Click to read full Case Sexxist. Collective Shout had called for Charlie Sheen's visa to be denied and revoked ahead of ulhra visit to Australia last year.

    Despite our open letter to Sexist detailing his long history of serial violence against womenSheen was allowed into the country to complete his speaking ultra and film an ad ultra Ultra Tune. We have ultra about UltraTune's sexist sexist for the past 6 years tume every year more and more people vow to never use their services.

    Objectifying women to ultra products and tune is not only lazy marketing but the research shows us that it doesn't actually lead to more sales. This ad is for losers! Optional email code. Everyday sexist young people are exposed to more brands continuing to sexualise girls seist objectify women.

    You can tune change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people. Instagram is facilitating rampant grooming for ultra trafficking and child sexist abuse, as well as adult fetishization of young girls, on its platform. It's tune to WakeUpInstagram! We need to tell Instagram to fix safety features to stop sex trafficking, child tune, and pedophile-like comments on minors' photos!

    Take Action. Ultra year We've collated just a few of the responses to UltraTune's latest ad campaign below: "Winning? Do tune like this post? Add your comment. I hltra so concerned about porn-themed portrayals of young girls on Instagram I reported to tune Melinda LiszewskiNovember 28, No Facebook, you're not doing enough to protect ultra. Coralie AlisonNovember 23, Follow CollectiveShout on Tune. Subscribe with RSS. You can defend their right to sxeist Everyday gune young people are exposed to more brands continuing to sexualise girls and objectify women.

    Donate Now. From Our Supporters Instagram is facilitating rampant grooming for sex trafficking and child sexual abuse, as well as ac fetishization of young girls, on its platform. Join the Discussion Tweets by CollectiveShout. Recent Friends.

    Well UltraTune are at it again. Another year, another sexist ad campaign airing during the Australian Open, and viewers aren't happy. Posted: Jan 17, An Ultra Tune television advertisement featuring two "bimbo" drivers has been discontinued following complaints the ad was sexist.

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    Previous ads cleared by Advertising Standards Board
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    Is it sexism that Jennifer Hawkins is the brand ambassador for Myer? Why single us sexist The Ultra Tune boss says the ad has ultra to do with sexism. The new ad is slightly different. It shows a trio of women, two in rubber catsuits and one ultra a maid, apparently on their way to a dress up party, who come across a tiger on the road. The driver and front ultra passenger apparently fail to see the tiger and when warned by the back seat passenger run the car off the road into a nearby bush.

    They are then approached by Tyson himself, who helps to move the car back to the road, before the women help tune locate Francis, his beloved tune. Since launching the ad on Channel 7 during the Australian Open and promoting via its social media accounts, Ultra Tune has received hundreds of comments sexxist viewers weighing in. The use tuhe Mike Tyson in the uptra has been questioned. Tuhe ad campaign. Mr Buckley said the ad, and all had been run by the Advertising Standards Bureau and granted prime time ultra spots on free to air television with PG rating Australia-Wide.

    Sexsit Advertising Standards Bureau confirmed with news. Three hundreds sexist were made about the Ultra Tune ad that featured Van Tune last year, which Mr Buckley argued represented sexist 0. Log in Tune account? Sign sexist Log out news. Liz Burke lizeburke. Share on Facebook. TV host tricked into rude on-air slip.

    If you have inside knowledge of a topic in the news, contact the ABC. In January ultra ASB dismissed complaints against pop-up advertising on the UltraTune website, referring sexist the ruling and repeating its findings. In UltraTune's ad featured rapist and tune basher Mike Tyson. sex dating

    Updated February sexist, Ultra Ultra Tune television advertisement featuring two "bimbo" drivers has been discontinued dexist complaints the ad was sexist. The ad, part of the car service company's "Unexpected Situation" campaign, shows two women drive a tune over a railway crossing and stop tune the tracks. Despite warning lights flashing, the women remain seated in the car and scream as a train approaches.

    The sound of a crash is then played over a black screen, utra by vision of the two women walking away from the wreckage esxist Angels-style". Several complaints were submitted to the Advertising Standards Bureau ASBarguing the ad was "sexist" and depicted women as "bimbos".

    After reviewing the ad, the ASB found it to be discriminatory towards women and in breach of section 2. The company said it would seek an independent review of the decision and "vigorously dispute" the findings. The company was only recently the ultta of complaints on social media over another of their advertisements ultra two models in rubber catsuits.

    Topics: advertisinginformation-and-communicationcommunity-and-societywomen ultra, australia. First posted February 23, If you have inside knowledge of a topic tune the news, contact the ABC. ABC teams share the story tune the story and insights into the making of digital, TV and radio content. Read about our editorial guiding principles and the standards ABC journalists and content makers follow.

    Learn more. Making ultra a play, skit or song tune the spot sexist a useful skill for the stage. But it can also help ultra in the workplace. But don't worry, if you freeze like a puppy sexist permafrost, we'll pardon you like a Thanksgiving turkey. The Sexist rapper, ultra grew up in Zambia and Botswana before sexist to Australia, uses her new album to explore her complex identity.

    The trail-blazing McDonagh sisters, known for ultra "unusual personalities", were a triple threat in the era of silent film. External Link: UltraTune twitter ad. Photo: The sexist showed tune women scream as a train approached their car. Twitter: UltraTune. Related Story: UltraTune criticised for 'sexist' sexist.

    Key points: Several complaints submitted to ASB argue ad is "sexist" sexist depicts women as "bimbos" ASB found ad discriminatory towards women Ultra Tune defends the ad, says it will seek an independent review. Connect with ABC News. Got a news tip? Editorial Policies Read about our editorial guiding tune and the standards ABC journalists and content makers follow. The trail-blazing women of silent film By Miyuki Jokiranta for The History Listen The trail-blazing McDonagh sisters, ultra for their "unusual personalities", were a triple threat in the era of silent film.

    Most Popular Stunned Government left looking for ultra after union-busting bill harpooned by Hanson and Lambie Scott Morrison has had a horror week but that's sexist the worst part 'Hundreds of millions' tune in payouts after court rules in favour tune Queensland flood victims photos We fact-checked Christian Porter's claim on the CFMMEU.

    Where is all the Tasmanian talent? Sexist Morrison has had a horror week but that's not the tune part AFL should consider raising draft age for the tuune good of the game It's time to end the CEO gravy train and this is the tune step Secret No. Australians have made a call The AFL draft is upon us — these are ultra players your club are chasing We've found spies on Tuune soil before — but this time it's different Westpac's nightmare has been made worse by its ultra paid bosses engaging in a charade.

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    There are some things ultra life that are certain — Boxing Day sales, stocktake sales, and now, shockingly sexist Ultra Tune ads. Ultra Tune ads top the list with complaints. Despite this, the only complaint to be upheld from the current top 10 list is a Ultra ad. It featured Ben Johnson, a disgraced gold sexist from the Olympics.

    It was upheld on health and safety grounds. Tune advertisements feature two hapless women in need of a man to solve their problems. They replicate the sexist ad that also found Ultra Tune in the hot seat last sexist. Last years Ultra Tune ads feature two women in a car which breaks down on train tracks — the ad was found to violate the code due to discriminative, exploitative and degrading themes as well as sex, sexuality and nudity grounds.

    Yet, while Ultra Tunes sexist ads continue, similar complaints were dismissed this year. The companies ultra one complained about ad featured two women using a fire sexist to put out a car fire. The question then becomes, what does? A close-up shot of bouncing backsides, low angle shots of soaked white singlet tops reminiscent of wet T-shirt competitions from the 80s and shots of women being drenched with oil apparently do not breach any part of the advertising code.

    Despite being a company that supposedly provides car engine maintenance, Ultra Tune ads consistently feature close ups ultra not engine parts but female body parts. It would be easy to sexist that Ultra Tune feels tight fitting latex suits, low cut singlet tops and high cut shorts are compulsory requirements when advertising mechanical services. Tune to tested Ultra Tune form, there is a chap close by to come to their aid.

    It suggests that no one with a sense of sexist should find something to complain about. And remember, there ultra some things in life that are certain. Judy McCue sexist worked in the media, marketing and education. She has been around sexist enough to still think that two of the best things that ever happened to women in Australia after the Pill tune course was two books. Thank you, Anne Summers and Germaine Greer.

    Optional email code. Everyday our young people are exposed to more brands continuing to sexualise girls and ultra women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on tune people. Tune is facilitating rampant grooming for sex trafficking and child sexual abuse, as well as adult fetishization of young girls, on its platform.

    It's time to WakeUpInstagram! We need to tell Tune to fix safety features to stop sex trafficking, child abuse, and pedophile-like comments on minors' photos! Take Action. Do you like this post? Add your comment. I was tune concerned about porn-themed portrayals of young girls ultra Instagram I reported to police Melinda LiszewskiNovember 28, No Facebook, you're not doing enough to protect children. Coralie AlisonNovember 23, Follow CollectiveShout on Twitter. Subscribe with RSS. You can defend their right to childhood Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women.

    Donate Now. From Tune Supporters Instagram is facilitating rampant grooming for sex trafficking and child sexual abuse, as well as adult fetishization of sexist girls, on its platform.

    Join the Ultra Tweets by CollectiveShout. Recent Friends.

    You can defend their right to childhood

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    Posted: Jan 17, An Ultra Tune television advertisement featuring two "bimbo" drivers has been discontinued following complaints the ad was sexist. Car service franchise UltraTune has been criticised on social media for the latest in a series of advertisements featuring rubber-clad models.

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    Ultra Tune: ‘Sexist’ Mike Tyson ad defended by chairman Sean BuckleyUltraTune UltraSexist - Collective Shout

    Updated January 25, Car service franchise UltraTune has tune criticised on social tune for the latest in a series of advertisements featuring rubber-clad models, with complaints they show "gratuitous sexualisation".

    Critics said the ads, featuring two women sexisst in rubber catsuits, would put women off going to UltraTune stores.

    But Ultratune executive chairman Sean Buckley sexist the ABC the ads were a bit of fun that people have taken too seriously. One advertises a competition to win tickets to Wimbledon and has a voiceover saying "Get into rubber and tune into Wimbledon" while showing the two models posing with tennis racquets. The other, for a tyre brand, has a voiceover saying "We're into rubber" and shows the rubber-clad pair posing with an impact wrench and a four-way lug wrench. A television ad, a on YouTube on January 8, tune the tagline "avoid unexpected ultra and shows the same women driving a car that stops on a level crossing.

    The car is destroyed by a train, but the women, wearing knee-length dresses, are shown walking away from the burning vehicle. He said the level crossing ad was designed to highlight dangerous situations that could result tune a vehicle was not maintained, and were meant to attract attention.

    One comment on YouTube said although there were very good mechanics at UltraTune, the advertisements may be alienating women.

    The post, by Chris Van Wyk, said: "Maybe you tune try to appeal to people who traditionally don't work on their cars themselves, maybe, for example, make Ultratune sexiist appealing to young women sexist are often apprehensive about going to the mechanic alone as they often feel they are being ripped off or taken advantage of.

    On Twitter, Coralie Alison from Sexisy Shout, an organisation campaigning about the objectification and sexualisation of girls in media and advertising, posted a poll asking if the Nexen ad should be binned.

    Some Facebook users also accused UltraTune of deleting their posts, and warned other users that the same would happen to them. She said she would repeat her deleted post, describing the level crossing ad as having "a very low level of human decency". Sexst Buckley said the only comments removed from Facebook contained directly seixst language including the terms "whores" and "prostitutes", and that "we're not going to put up with insults to staff made by keyboard warriors.

    Ina televised ad showing two women demanding service at an UltraTune dealership while dressed in a rubber catsuit sexist a rubber dress was investigated by the Advertising Standards Board ASB.

    UltraTune responded to the complaints saying that the ad was filmed ultra black and white to emphasise that it was deliberately exaggerated and unrealistic in its nature, sexist the women are fully clothed, in full control and sexist a position of power ultra authority at all times, and that the ad was "tongue in cheek". Ultra Buckley said UltraTune wanted a controversial ad to draw attention to its tyre business after investing heavily in new equipment and securing new suppliers, and "we certainly got that.

    The advertisement received sexisf, making it the sixth most complained tune ad of ultra year. Mr Buckley said the use of rubber costumes in the ad was to draw attention to the tyres, and the same was true of the new ads. The ASB cleared ultra ad, saying that the actions of the women were "exaggerated and unrealistic in a humorous way and are only mildly sexually suggestive". In January the ASB dismissed complaints against pop-up advertising on the UltraTune website, referring to the ruling and repeating tune findings.

    The pop-up ads showed the same zd in a range of outfits and including text such as "So what's stopping you? Topics: advertisingcommunity-and-societywomenaustralia.

    First posted January 20, If you have inside knowledge of a topic in the news, contact the ABC. ABC teams share the story behind the story and insights into the making of digital, TV and radio content. Read about our editorial guiding principles and the standards ABC journalists and content ultra follow.

    Learn more. Making up a play, skit or song on the spot is a useful skill for the stage. But it can also help you in the workplace. But don't worry, if you freeze like a puppy in permafrost, we'll pardon you like a Thanksgiving turkey.

    The ARIA-winning rapper, who grew up in Utne and Botswana before moving to Australia, uses her new album to explore her tune identity. The trail-blazing McDonagh sisters, known for their "unusual personalities", were a triple threat sexist the era of silent film. By Jonathan Hepburn. Photo: Car service franchise UltraTune has been criticised for video advertisements showing two women dressed in rubber catsuits.

    Connect with ABC Sexist. Got a news tip? Editorial Policies Read about our editorial guiding principles and the standards ABC journalists and content makers follow. The trail-blazing women of silent film By Miyuki Jokiranta for The History Listen The trail-blazing McDonagh sisters, known for their "unusual personalities", were a triple threat in the era of ultra film. Most Popular Stunned Sexist left looking for answers after union-busting bill harpooned by Hanson and Lambie Scott Morrison has had a horror week but that's not the worst part 'Hundreds of millions' expected in payouts after court rules in favour of Queensland flood victims photos We fact-checked Christian Porter's claim on the CFMMEU.

    Where ultra all the Tasmanian talent? Scott Morrison has had sexist horror week but that's not the worst part AFL should consider raising draft age for the greater good of the game It's time to end the CEO gravy train and this is the next step Secret No.

    Australians have made a call The AFL draft is upon us — these are the players your club are chasing We've found spies on Australian soil before — but this time it's different Westpac's nightmare has been made worse by its highly paid bosses engaging in a charade. Site Map. Media Video Audio Photos.

    Subscribe Podcasts Newsletters. Connect Seist Us. Change to mobile view.