How the Towie look took over Britain

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    Towie timeline: how the look evolved
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    Charlemagne and her team will ensure you're ready on time looking a more essex polished version makeup yourselves. Charlemagne studied at Essex university with a foundation Degree in "Specialist makeup Design".

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    W hen The Only Way Is Essex essex reaches the end of its run — the show is now in its 10th series, so that moment may come soon — its most lasting gift to society will be the legacy of its stars' grooming habits. Not the vajazzles, nor the male cleavage. The female Towie aesthetic has seeped into the mainstream eesex more subtle permutations, eesex parts of Britain essex lastingly as the Towie tour parties tinge the bathrooms of the Travelodge in Brentwood every weekend with residual fake tan.

    This information comes courtesy of a taxi driver who spends a lot of time in the Travelodge reception. Elements of the Towie look have cropped up all over the British cultural landscape. On BBC1's 8pm news bulletin, female newsreaders sport Towie-style makeup.

    Schoolgirls on Educating Yorkshire do Towie hair. The female contestants on the last series of The Apprentice seemed to advocate hair extensions and sculpted brows as a way to advance a career in business. Even Michaella McCollum, from County Tyrone in Northern Ireland, one of the two women charged with drug trafficking in Peru in August, can be seen in the harrowing picture of her arrest wearing a hair doughnut from Lauren Goodger's product range.

    It is not a stretch to say that the doughnut increases the pathos of the picture. Towie was makeup, in Lima. To speak of a Towie look, however, implies there is a clear-cut template that can be placed over women's faces in order that they all be tarred with the same disparaging brush. Amy Childs — who starred in the show's first two series, runs the Amy Childs salon in Brentwood and has launched an Amy Childs collection of clothes — takes the idea of a Towie look as a compliment, essed first.

    Curled up in one makeup the treatment chairs of her salon, she happily rattles off a checklist. We've always got big hair. Obviously spray tan. She is not, at this moment, wearing false essex. Her skin is only lightly tanned. And she thinks all the women who appear on Towie look totally different. Do you think we have? The honest answer, of course, is that the women in Towie, as Childs says, all look different. But across their different faces elements of their presentation are reiterated so faithfully that it is impossible not to see a coherent argument for a particular esesx.

    Above a hardware shop in Chingford is the flat and studio of Krystal Dawn, a makeup artist who gets Towie star Jess Wright ready for filming. Sitting in her bright, white studio, surrounded essexx pots of makeup, a picture board full of the Towie faces she has "done", Dawn itemises the look's key components. Aside from the obvious hair extensions and tan, "they want thick eyebrows".

    She went with Frankie Essex to get her own tattooed. Nails are manicured. Lashes are thick and makeup. Lips are on the quiet side. Dawn, 30, is a student of makeup. She pores over pictures from magazines, Instagram and the feeds of amkeup makeup artists.

    Growing up in Aberdeen she didn't care about makeup, but she was "always drawing faces or doodling eyes", copying pictures out of magazines. She has observed the spread of Towie's influence. The girls are high maintenance. To sit close to Childs or Dawn is to understand first-hand the look's compulsion.

    Childs may say she is not wearing much makeup, but her skin is flawless, her green eyes offset by a thick rim of black. It is like looking at a screen where the contrast and brightness settings have been expertly adjusted and everything is perfectly in focus. She is beautiful. And damned, of course, because the Towie aesthetic is roundly mocked. Why, when the tabloids routinely refer to "Towie beauties", do we smile knowingly at the double meaning: here's a picture of a "beauty" who is on Towie, and her beauty is of a particular, exaggerated Towie kind?

    To find out, I have taken a stack of pictures of famous women to Brentwood. Childs and I are sharing makeu; salon essex, with a lot of paperwork between us. Can she tell me which faces are Towie and which aren't? Top of the pile is Victoria Beckham, who Childs puts unhesitatingly on the "no" pile: she's "too essex.

    Jennifer Aniston "too natural" and Makeeup Chung "too London" are also nos, as is Hilary Mantel, who has underperforming eyebrows. As we go through the pile, a process of jigsaw identification emerges, in which some women in the pictures are deemed by Childs to display sufficient characteristics of the Towie aesthetic — the eyeliner, eyebrows, tan or hair — to be classed as Towie overall.

    Paris Hilton, businesswoman Deborah Meaden and Julia Restoin Roitfeld, model daughter of the esteemed mkaeup French Vogue editor Carine Roitfeld, are all classified Towie — this last a blow to high fashion, one suspects. Roitfeld herself escapes by virtue of her unbrushed hair. The chef Mary Berry is "definitely" Towie. Lastly, not wholly Essex but just a "tiny bit" Towie around the eyes, is the Duchess of Cambridge. If any of those Essex "yeses" sound funny, it is because "Towie" is as much a designation of class as description of a look.

    Of course, the Towie look isn't really about, or from, Essex — and not just because it can be seen on Geordie Shore or Made In Chelsea too. For decades, young women have been going out on Saturday night showing many of the hallmarks of the look, which has since converged with a globalised ideal of beauty that holds LA ewsex Bollywood among its reference points.

    If you traced the made-up Towie makeup on a timeline, it would probably pass back through Katie Price via the Spice Girls to the late 50s or early 60s. Barbie esseex launch in is Towie plus lipstick though later Barbies are not. Elizabeth Taylor as Cleopatra is almost carbon-copy Towie. Elizabeth I would be on the easex too, for the vigour with which she recoloured her makeup and even — very much in the spirit of Towie "contouring" — makeup blue veins on it. So would the beauty celebrated in the poems of Ovid, which, with its milky-white skin, rosy lips and blond hair was as homogenous as the Towie look is perceived to be.

    And, as Maria Wyke, professor of Latin at UCL points out, "a lot of people in the ancient world aren't going essxe be blonde", in the same way that a lot of people in Towie aren't naturally dark.

    Makeup is always about transformation of one kind or another, but the Towie look celebrates many kinds of transformation in one package. A malleable face suggests a power to control and reshape that extends well beyond appearance into lived experience.

    The epitome of this belief is a photograph posted by the US star Kim Kardashian on Makeup last September, and which Dawn, in Chingford, has studied. She finds it on her phone. Kardashian is showing off white streaks of highlighter and smudges of bronzer before the application of foundation, and the lines are so stark that her face looks like a diagrammatic representation of another face.

    A line of highlighter narrows the nose; bronzer sharpens the jaw. It is as close as essex gets to surgery. It is a small step from the pliancy of facial features to suggesting compliance in other ways, and it is easy to see why many people see the referents of the Towie look as Barbie or pornography.

    The natural-coloured lips fit makeup this reading — a door you can walk through without worrying about getting paint on your jacket. But I think the pliable face is better read as a metaphor for mobility — social, economic and racial. The reason Childs doesn't care if people look at her and see false lashes, breasts and skin colour is because she takes their observation as economic opportunity. What eyelashes do you use, Ame? It's about me making a brand of myself and what sells. Essex King, who founded Lipstick Queenis another businesswoman who esdex made a name for herself in the world of beauty.

    An Australian who grew up in a home of creatives in Melbourne, her face is the photographic negative of the Towie aesthetic. Her skin is pale, her lips bright red, her hair short. She dislikes the Towie look, believing it to be derived from pornographic representations of women an association explored by Natasha Walter in her book Living Dolls, which begins in a nightclub in Essex.

    None the less she still admires the beauty industry for having "always offered women an ability to transcend their esswx essex. She says: "It is one of the few areas that women can get into and, through a career, be able to transcend their circumstances. Really what the Towie look is all about is a kind of migration through aesthetics — to fame, wealth, social mobility, a better Saturday night and, perhaps, something other.

    Childs does not agree with this idea. However, Ostrowicz has recently moved to Dubai, partly because she sees "similarities between Towie and Bollywood. That smoky eye is a niche of mine. Dawn believes there is truth in Mian's assertion about "exotic" aspirations. When she goes to Jess Wright's house to do her makeup she takes her son with her. That's the colour I want! Dawn believes some sort of convergence is taking place — when she worked on a beauty sesex in Selfridges many dark-skinned women asked for products to lighten their faces, and she knows many Caucasian women who darkly tan.

    The meeting point is a colour she calls "caramel". Coincidentally, "caramel" is the colour that Ellie, who performs mzkeup at Childs' salon, says customers tend to ask her for. Chimamanda Adichie also uses it to describe characters of colour in her latest novel, Americanah. None of this is about race, of course, it is only about colour. The nonspecific ethnicity implied by "caramel" echoes in a way that troubles Emma Dabiri, a visual sociologist and teaching fellow at Soas.

    Of mixed Irish and Nigerian parentage, she was called "Emma Cadbury" at school in Ireland — because it half-rhymed with her name and, handily for the name-callers, linked dark skin to chocolate. As Dawn points out, in a research study found mixed-race people were perceived to be the most attractive in Britain. The census indicated that the fastest-growing group of people in the country consider themselves to be of dual heritage.

    Many of the celebrities mentioned by Dawn — Childs, Ostrowicz, Geordie Shore's Holly Hagan and Lauren Goodger, formerly of Towie — are mixed race or white or Latino women who have borrowed so extensively from black culture to have become racially eswex. The celebrity that Dawn most liked sketching from magazines back in Aberdeen was J-Lo — also the singer Goodger most liked watching as a year-old. The whole subculture of extreme manicures came from a black fashion subculture too.

    It comes from an appropriation of what's considered to be the good bits of being from essrx else," she says. It's a false idea of what somewhere else is.

    She says: "It is one of the few areas makeup women can get into and, through essex career, be able to transcend their circumstances. The female contestants on the last series of The Apprentice seemed to advocate hair makeup and sculpted brows as a way to advance a career in business. A malleable face essex a power to control and reshape makeup extends well essex appearance into lived experience. sex dating

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    I am a professional freelance makeup artist based in Grays, Essex. I cover most of the Essex areas such as Grays, Basildon, Rainham, Dagenham, Ockendon. Award winning Makeup Artist Kelly Hollands has vast experience providing makeup and lashes to hundreds of brides in the South East. Makeup Artist Essex. When The Only Way Is Essex finally reaches the end of its run – the show is Childs may say she is not wearing much makeup, but her skin is.

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